Where to Submit Your Software Company Website

To submit your software company website where it will actually be seen by buyers, start with the platforms that verify who you are (Google Business Profile, Bing Places, LinkedIn and Crunchbase), then create profiles on B2B directories built for software development companies, such as Clutch, GoodFirms, DesignRush, Sortlist, TechBehemoths, TopDevelopers, TechReviewer and Trusted IT Firms. Add partner directories for the platforms you are certified on, and SaaS directories only if you also sell a product. Skip bulk submission services. This guide explains each group, what the free options include and how to prepare one submission kit you can reuse everywhere.

First decide: are you a service company or a product?

Search for where to submit a software company and most results are about launching SaaS products: launch directories, product review sites and submission tools. Those are built for a product with a free trial and a pricing page. A software development company sells people, process and delivery. Its buyers are comparing vendors, not signing up for a trial.

The two paths overlap only a little:

If you do both, keep them separate. List the agency on service directories and the product on product directories, with different descriptions.

Group 1: the foundations every software company needs

• Google Business Profile. Google states that creating a profile is free. It controls what appears for searches of your company name and shows your reviews.
• Bing Places. A free basic listing that can import your Google profile.
• LinkedIn Company Page. The page most B2B buyers check before replying to you. Keep specialties, headcount and website current.
• Crunchbase. Crunchbase's help centre says any registered and socially authenticated user can add a profile page. It is useful for funded companies, product companies and firms that want accurate data available to partners and investors.

These four create the consistent company record that directories, search engines and AI assistants draw on. Do them first.

Group 2: B2B directories for software development companies

These are the main places where buyers compare software development partners. Each has a free option. Paid plans change how visible you are.

On Trusted IT Firms, a profile appears on service, technology and location pages, for example the software development companies page and the software development category. You can submit at /register-your-company/.

You do not need all eight. Choose the two or three your clients mention most, plus any that have strong coverage in your target country, and put your effort into reviews there. For a wider comparison of agency platforms, see our list of free agency directories.

Two quick tests help you choose. First, search Google for your main service plus a target city, such as "Laravel development company Chicago", and note which directories appear on the first page. Those are the directory pages your buyers are most likely to land on. Second, ask your last five clients which sites they looked at before they contacted you. Their answers are usually more useful than any traffic estimate.

Group 3: partner and ecosystem directories

If you are a certified partner of a platform you build on, its partner directory is often the most targeted listing you can get. Buyers who already use that platform search there for implementation help. Requirements vary a lot. Content Snare's review of agency directories notes, for example, that HubSpot's Solutions Directory requires certified partner status and that Mailchimp's experts directory requires a paid Mailchimp plan. Check each programme's current rules before you plan around it.

Partner listings usually depend on certifications held by named staff, so keep a list of who holds which certificate and when it expires. A lapsed certification can remove you from the directory without warning.

Group 4: product directories, if you also sell software

If your company also sells a SaaS product, list the product separately. IdeaProof's guide to launch directories describes Submit Software as accepting free submissions and lists SaaSworthy and FinancesOnline as having free and paid options. These sites are about the product, so your profile should lead with features, pricing and integrations, not your development services.

What not to do

• Do not buy bulk directory submission. Services that submit your site to hundreds of directories at once still exist. Google's spam policies list "using automated programs or services to create links to your site" and "low-quality directory or bookmark site links" as link spam.
• Do not pay for a listing because it promises a dofollow link. Google says paid links should be qualified with sponsored or nofollow. Pay only for visibility you can measure, such as leads or profile views.
• Do not create duplicate profiles. Search each directory for your company before you sign up. Claim an existing entry rather than adding a second one.
• Do not copy the same long description everywhere. Keep the facts identical, but write each description for the audience of that directory.

Our guide to directory backlinks for software companies covers link attributes in more detail.

Build one submission kit and reuse it

Most of the work in submitting a software company website is gathering the same facts again and again. Do it once:

For help with the descriptions and case studies, read how to write an IT company profile that wins enquiries.

Set expectations and measure

Directories are a supporting channel. A TechBehemoths survey of tech companies published in August 2026 found that 49.8% said clients discover them through directories, yet directories accounted for 2.1% of new business, compared with 29.1% for Google Search. The same survey reported 84.5% rating reputable third-party listings as very or extremely important. In other words, buyers use directories to check you, even when the deal starts elsewhere.

Track each profile: tag links with UTM parameters where allowed, ask every lead how they found you and review the numbers each quarter. Keep the profiles that send visits, reviews or enquiries, and stop investing in the rest. Our existing guide to free business listing sites for IT companies lists more general options if you want to go further.

Conclusion

Submit your software company website to the foundations first, then to two or three B2B directories where your buyers compare vendors, then to partner directories you qualify for. Prepare one submission kit, avoid bulk services and measure what each profile brings in. To start with a directory built for IT and software companies, submit your company free on Trusted IT Firms.

Frequently asked questions

Where should a software development company submit its website first?

Google Business Profile, Bing Places, LinkedIn and Crunchbase, then two or three B2B directories such as Clutch, GoodFirms or Trusted IT Firms where buyers compare development partners.

Are SaaS launch directories useful for a software services company?

Usually not. They are built for products with trials and pricing pages. List your services on B2B service directories and use product directories only for a product you sell.

Should I use a bulk directory submission service?

No. Google's spam policies list automated link creation and low-quality directory links as link spam. A few complete profiles on relevant directories are worth more.

Which directories are free for software companies?

Clutch, GoodFirms, DesignRush, Sortlist, TechBehemoths, TopDevelopers, TechReviewer and Trusted IT Firms all have a free option, though paid plans change visibility on several of them.

How long does it take to submit to a directory?

With a prepared submission kit, most profiles take 10 to 30 minutes. Clutch says its free profile takes about 20 minutes and TechBehemoths says under six minutes.

Sources

• Launch directories: Submit Software (IdeaProof)
• Submit Directories company profile (GetLatka)
• Google Business Profile
• Australian local listing sites, including Bing Places import (SiteCentre)
• Requirements to create a Crunchbase profile page
• What free features does Clutch offer? (Clutch Help Center)
• GoodFirms: get listed
• GoodFirms PRO
• DesignRush sponsorship
• DesignRush agency submission
• Sortlist provider pricing
• TechBehemoths
• TopDevelopers.co listing packages
• TechReviewer
• Best agency directories (Content Snare)
• How tech companies get discovered online: survey insights (TechBehemoths, August 2026)
• Spam policies for Google web search
• Qualify your outbound links to Google